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University of Missouri: A playbook in using campus community to defeat Covid

Editors Notes


The University of Missouri has gone deep on its “post-pandemic” narrative and blends safety information with a sense of purpose. Its branded face masks look great too – like something you would actually wear 😲

The use of campus community as a call to action is strong here. You’re not just putting on a mask, but showing that you believe (and are part of) something bigger. Something good.

What’s more effective? Putting out another “wash your hands” piece on your Instagram, or shining a spotlight on your student community living up to the covid-secure ideal? Mazzou sees the bigger picture.

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