Tigers Support Tigers
University of Missouri: A playbook in using campus community to defeat Covid
- Social Media
The University of Missouri has gone deep on its “post-pandemic” narrative and blends safety information with a sense of purpose. Its branded face masks look great too – like something you would actually wear 😲
The use of campus community as a call to action is strong here. You’re not just putting on a mask, but showing that you believe (and are part of) something bigger. Something good.
What’s more effective? Putting out another “wash your hands” piece on your Instagram, or shining a spotlight on your student community living up to the covid-secure ideal? Mazzou sees the bigger picture.
Students staying in York halls over Christmas got the best present.
Abertay University has built its campus in Minecraft… YESSSSSS.
The University of Limerick is owning the absurd on TikTok, and generating a ton…
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